The eCommerce industry has seen an impressive rise in recent years, with Magento being one of the leading platforms that support and sustain the industry’s growth. In 2020, the COVID-19 pandemic accelerated the shift towards online shopping, and this trend is expected to continue well into 2021. Magento agencies have a big role to play in responding to this trend, as they continue to innovate and support the needs of the expanding eCommerce market. In this article, we will focus on the top Magento agency eCommerce trends to watch in 2021.
1. Omnichannel Personalization
Personalization is the key to creating an excellent customer experience that leads to higher sales in the eCommerce space. Magento agencies must take advantage of technology advancements to improve the shopping experience by offering channels for customer interaction such as social media, mobile, and website. Personalizing how and when customers see your products can help reduce abandonment rates, improve customer experience, and better understand their needs.
2. Enhancing User Experience
Merchants often struggle to deliver an exceptional user experience to customers. With customers’ high expectations and competition from other eCommerce platforms, Magento agencies must keep an eye on enhancing user experiences to remain competitive. This involves improving site speed, providing search filters customized to the buyer’s needs, reducing checkout steps, and optimizing for mobile devices.
3. Artificial Intelligence and Machine Learning
In 2021, we expect to see more data-driven eCommerce decisions. magento agency Magento agencies should invest in Artificial Intelligence and Machine Learning technology to improve their data analytics and predictive analytics capabilities to gain insights into customers’ behavior. Such technology can automate tasks, optimize pricing and product recommendations, and help respond to customer needs in real-time.
4. Headless Commerce
In 2021, we expect to see the rise of headless commerce in the eCommerce space. This means separating the front-end and back-end systems, allowing merchants and developers to have more flexibility when customizing the user interface. Headless commerce architecture enables developers to optimize performance and provide a more personalized shopping experience to customers.
5. Progressive Web Apps
Progressive Web Apps (PWA) is another trend that is expected to rise in 2021. PWA provides users with an app-like experience when visiting a website through a mobile device. Magento agencies should leverage the benefits of PWA to reduce cart abandonment rates, increase conversion rates, and create a smooth shopping experience.
6. Voice Commerce
Voice commerce has been on the rise in recent years. In 2021, Magento agencies are expected to use voice assistants and chatbots to provide customers with real-time, personalized responses to improve customer satisfaction. Voice commerce can also help reduce customer service costs and labor hours, as customers can easily interact with the chatbots.
Sustainability has become an increasing concern among consumers, and we expect it to continue in 2021. Magento agencies should help merchants maintain eco-friendly practices like going green, reducing carbon footprint, and eliminating plastic packaging. Providing environmentally friendly options can set e-commerce merchants apart and create a competitive difference in the market.
The eCommerce landscape is evolving, and Magento agencies must pay attention to trends to stay competitive. With the rise of online consumer demands exceeding supply chain challenges, the eCommerce industry continues to shift to digital-first solutions. As the market pivots towards understanding the consumers’ unique needs, Magento agencies must stay up-to-date with these trends, embrace new technology, and invest in improving user experience, personalization, sustainability, and other tools that can drive sales and retain customers in 2021.